“We help you find your favorites” is the motto The Original Grab Bag follows to set itself apart from other subscription box companies. Co-founder Corey Dyckman told us his company, “personalizes our boxes by having our customers, if they so choose, share a little information about themselves. We then get to work finding unique products and experiences that will delight our customers and keep them pining for that next box.” Dyckman continued, saying, “Each product has a great story behind it. If a gourmet chocolate company sources its cacao from an interesting place or gives away a percentage of its profits, then we want to tell you that story AND give you the chocolate bar to try for yourself. Where most content providers fall short, we help connect the dots.”
The company offers subscriptions or gifts that contain products or experiences with a retail value of $30, $50 or $100. The most popular subscription is The Three, which features a mix of all their price levels delivered over a three month period. Customers who purchase subscriptions also get an actual “grab bag”, perfect for their weekly farmers market excursion.
Most boxes offer products in one niche area - make-up, salsa, fashion, etc. – and focus on a target audience. The Original Grab Bag’s customers range from the very young to the old. Boxes may include music tracks, food items, household decorations, restaurant coupons, books, and more. Original Grab Bag uses the following criteria in its selection: thoughtful design, unsurpassed quality, enduring appeal, a guarantee to inform, delight or amuse, and edible items that are downright palatable and delicious.
Goodsie powers The Original Grab Bag’s website and storefront. Corey wrote, “The new design platform is so easy to use and helps our team make real-time changes to respond to the demands of our business. This may sound cliché, but we honestly couldn’t have launched our site as quickly as we did without Goodsie.”
Corey explained that The Original Grab Bag helps designers, makers, artisans, and businesses alike tell their stories and reach a broad audience: “At the end of the day, people still love surprises. That’s the characteristic we have built our concept around. The digital age is great, but the great secret is that people still love getting a box they weren’t expecting delivered to their door.”